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The Magic of Thinking Big / (by David Schwartz, 2015) -

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The Magic of Thinking Big /    (by David Schwartz, 2015) -

The Magic of Thinking Big / (by David Schwartz, 2015) -

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The Magic of Thinking Big / (by David Schwartz, 2015) -
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2015
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David Schwartz
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Jason Culp
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/ / / upper-intermediate
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upper-intermediate
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09:30:26
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106 kbps
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mp3, pdf, doc

The Magic of Thinking Big / :

.doc (Word) david_schwartz_-_the_magic_of_thinking_big.doc [808 Kb] (c: 12) .
.pdf david_schwartz_-_the_magic_of_thinking_big.pdf [1.66 Mb] (c: 28) .


: The Magic of Thinking Big

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PREFACE Why this big book? Why a full-scale discussion of The Magic of Thinking Big? Thousands of books will be published this year. Why one more? Permit me to give you just a little background. Several years ago I witnessed an exceptionally impressive sales meeting. The vice president in charge of marketing for this company was tremendously excited. He wanted to drive home a point. He had with him on the platform the leading representative in the organization, a very ordinary-looking fellow, who earned in the year just ended just a little under $60,000. The earnings of other representatives averaged $12,000. The executive challenged the group. Here is what he said: _I want you to take a good look at Harry. Look at him! Now, what_s Harry got that the rest of you haven_t? Harry earned five times the average, but is Harry five times smarter? No, not according to our personnel tests. I checked. They show he_s about average in that department. _And did Harry work five times harder than you fellows? No-not according to the reports. In fact, he took more time off than most of you. _Did Harry have a better territory? Again I_ve got to say no. The accounts averaged about the same. Did Harry have more education? Better health? Again, no. Harry is about as average as an average guy could be except for one thing. _The difference between Harry and the rest of you,_ said the vice president, _the difference is that Harry thought five times bigger._ Then the executive proceeded to show that success is determined not so much by the size of one_s brain as it is by the size of one_s thinking. This was an intriguing thought. And it stayed with me. The more I observed, the more people I talked with, the deeper I dug into what_s really behind success, the clearer was the answer. Case history after case history proved that the size of bank accounts, the size of happiness accounts, and the size of one_s general satisfaction account is dependent on the size of one_s thinking. There is magic in thinking big. _If _Thinking Big_ accomplishes so much, why doesn_t everyone think that way?_ I_ve been asked that question many times. Here, I believe, is the answer. All of us, more than we recognize, are products of the thinking around us. And much of this thinking is little, not big. All around you is an environment that is trying to tug you, trying to pull you down Second Class Street. You are told almost daily that there are _too many chiefs and not enough Indians._ In other words, that opportunities to lead no longer exist, that there is a surplus of chiefs, so be content to be a little guy. But this _too many chiefs_ idea simply doesn_t square with the truth. Leading people in all occupations will tell you, as they_ve told me, that _the trouble is, there are too many Indians and not nearly enough chiefs._ This pettily petty environment says other things too. It tells you, _Whatever will be will be,_ that your destiny is outside your control, that _fate_ is in complete control. So forget those dreams, forget that finer home, forget that special college for the children, forget the better life. Be resigned. Lie down and wait to die. And who hasn_t heard the statement that _Success isn_t worth the price,_ as if you have to sell your soul, your family life, your conscience, your set of values to reach the top. But, in truth, success doesn_t demand a price. Every step forward pays a dividend. This environment also tells us there_s too much competition for the top spots in life. But is there? A personnel selection executive told me that he receives 50 to 250 times as many applicants for jobs that pay $10,000 per year as for jobs that pay $50,000 a year. This is to say that there is at least 50 times as much competition for jobs on Second Class Street as for jobs on First Class Avenue. First Class Avenue, U.S.A., is a short, uncrowded street. There are countless vacancies waiting there for people like you who dare to think big. The basic principles and concepts supporting The Magic of Thinking Big come from the highest-pedigree sources, the very finest and biggest-thinking minds yet to live on planet Earth. Minds like the prophet David, who wrote, _As one thinketh in his heart, so is he_; minds such as Emerson, who said, _Great men are those who see that thoughts rule the world_; minds like Milton, who in Paradise Lost wrote, _The mind is its own place and in itself can make a heaven of hell or a hell of heaven._ Amazingly perceptive minds like Shakespeare, who observed, _There is nothing either good or bad except that thinking makes it so._ But where does the proof come from? How do we know the master thinkers were right? Fair questions. The proof comes from the lives of the select people around us who, through winning success, achievement, and happiness, prove that thinking big does work magic. The simple steps we have set down here are not untested theories. They are not one man_s guesses and opinions. They are proven approaches to life_s situations, and they are universally applicable steps that work and work like magic. That you_re reading this page proves you are interested in larger success. You want to fulfill your desires. You want to enjoy a fine standard of living. You want this life to deliver to you all the good things you deserve. Being interested in success is a wonderful quality. You have another admirable quality. The fact that you_re holding this book in your hands shows you have the intelligence to look for tools that will help take you where you want to go. In building anything_automobiles, bridges, missiles_we need tools. Many people, in their attempt to build a successful life, forget there are tools to help them. You have not forgotten. You have, then, the two basic qualities needed to realize real profit from this book: a desire for greater success and the intelligence to select a tool to help you realize that desire. Think Big and you_ll live big. You_ll live big in happiness. You_ll live big in accomplishment. Big in income. Big in friends. Big in respect. Enough for the promise. Start now, right now, to discover how to make your thinking make magic for you. Start out with this thought of the great philosopher Disraeli: _Life is too short to be little._ WHAT THIS BOOK WILL DO FOR YOU In every chapter of this book you will find dozens of hardheaded, practical ideas, techniques, and principles that will enable you to harness the tremendous power of thinking big, so as to gain for yourself the success, happiness, and satisfaction you want so much. Every technique is dramatically illustrated by a real-life case history. You discover not only what to do, but, what is even more important, you see exactly how to apply each principle to actual situations and problems. Here, then, is what this book will do for you; it will show you how you can _ Launch Yourself to Success with the Power of Belief Win Success by Believing You Can Succeed Defeat Disbelief and the Negative Power It Creates Get Big Results by Believing Big Make Your Mind Produce Positive Thoughts Develop the Power of Belief Plan a Concrete Success-Building Program Vaccinate Yourself Against Excusitis, the Failure Disease Learn the Secret That Lies in Your Attitude Toward Health Take Four Positive Steps to Kick Health Excusitis Discover Why Your Thinking Power Is More Important Than Mere Intelligence Use Your Mind for Thinking_Not Simply as a Warehouse for Facts Master Three Easy Ways to Cure Intelligence Excusitis Overcome the Problem of Age_Being _Too Young,_ or _Too Old_ Conquer Luck Excusitis and Attract Good Luck to You Use the Action Technique to Cure Fear and Build Confidence Manage Your Memory so as to Increase Your Store of Confidence Overcome Your Fear of Other People Increase Self-Confidence by Satisfying Your Own Conscience Think Confidently by Acting Confidently Learn the Five Positive Steps to Build Confidence and Destroy Fear Discover That Success is Measured by the Size of Your Thinking Measure Your True Size and Find Out What Assets You Have Think as Big as You Really Are Develop the Big Thinker_s Vocabulary with These Four Specific Steps Think Big by Visualizing What Can Be Done in the Future Add Value to Things, to People, and to Yourself Get the _Thinking Big_ View of Your job Think Above Trivialities and Concentrate on What_s Important Test Yourself_Find Out How Big Your Thinking Really Is Use Creative Thinking to Find New and Better Ways to Get Things Done Develop Creative Power by Believing It Can Be Done Fight Mind-Freezing Traditional Thinking Do More and Do It Better by Turning on Your Creative Power Use the Three Keys to Strengthening Creativity by Opening Your Ears and Your Mind Stretch Your Thinking and Stimulate Your Mind Harness and Develop Your Ideas_the Fruit of Your Thinking Look Important, Because It Helps You Think Important Become Important by Thinking Your Work Is Important Build Your Own _Sell-Yourself-to-Yourself_ Commercial Upgrade Your Thinking_Think Like Important People Think Make Your Environment Work for You Prevent Small People from Holding You Back Manage Your Work Environment Get Plenty of Psychological Sunshine During Leisure Hours Throw Thought Poison Out of Your Environment Go First Class in Everything You Do Grow the Attitudes That Will Help You Win What You Want Get Activated; Get Enthusiastic Develop the Power of Real Enthusiasm Grow the _You-Are-Important_ Attitude Make More Money by Getting the _Put-Service-First_ Attitude Win the Support of Other People by Thinking Right Toward Them Become More Likeable by Making Yourself _Lighter to Lift_ Take the Initiative in Building Friendships Master the Technique of Thinking Only Good Thoughts About People Win Friends by Practicing Conversation Generosity Think Big, Even When You Lose or Receive a Setback Get the Action Habit_You Don_t Need to Wait Until Conditions Are Perfect Make Up Your Mind to Do Something About Your Ideas Use Action to Cure Fear and Gain Confidence Discover the Secret of Mind Action Capitalize on the Magic of NOW Strengthen Yourself by Getting the _Speak Up_ Habit Develop Initiative, a Special Kind of Action Discover That Defeat Is Nothing More Than a State of Mind Salvage Something from Every Set back Use the Force of Constructive Self criticism Achieve Positive Results Through Persistence and Experimentation Whip Discouragement by Finding the Good Side to Every Situation Get a Clear Fix on Where You Want to Go in Life Use This Plan to Build Your Ten Year Goal Avoid the Five Success-Murdering Weapons Multiply Your Energy by Setting Definite Goals Set Goals That Will Help You Get Things Done and Live Longer Accomplish Your Goals with This 30-Day Improvement Guide Invest in Yourself for Future Profit Learn the Four Rules of Leadership Develop Your Power to Trade Minds with the People You Want to Influence Put the _Be-Human_ Approach to Work for You Think Progress, Believe in Progress, Push for Progress Test Yourself to Learn Whether You Are a Progressive Thinker Tap Your Supreme Thinking Power Use the Magic of Thinking Big in Life_s Most Crucial Situations 1 BELIEVE YOU CAN SUCCEED AND YOU WILL SUCCESS MEANS MANY WONDERFUL, positive things. Success means personal prosperity: a fine home, vacations, travel, new things, financial security, giving your children maximum advantages. Success means winning admiration, leadership, being looked up to by people in your business and social life. Success means freedom: freedom from worries, fears, frustrations, and failure. Success means self-respect, continually finding more real happiness and satisfaction from life, being able to do more for those who depend on you. Success means winning. Success_achievement_is the goal of life! Every human being wants success. Everybody wants the best this life can deliver. Nobody enjoys crawling, living in mediocrity. No one likes feeling second-class and feeling forced to go that way. Some of the most practical success-building wisdom is found in that biblical quotation stating that faith can move mountains. Believe, really believe, you can move a mountain, and you can. Not many people believe that they can move mountains. So, as a result, not many people do. On some occasion you_ve probably heard someone say something like _It_s nonsense to think you can make a mountain move away just by saying _Mountain, move away._ It_s simply impossible._ People who think this way have belief confused with wishful thinking. And true enough, you can_t wish away a mountain. You can_t wish yourself into an executive suite. Nor can you wish yourself into a five-bedroom, three-bath house or the high-income brackets. You can_t wish yourself into a position of leadership. But you can move a mountain with belief. You can win success by believing you can succeed. There is nothing magical or mystical about the power of belief. Belief works this way. Belief, the _I_m-positive-I-can_ attitude, generates the power, skill, and energy needed to do. When you believe I-can-do-it, the how-to-do-it develops. Every day all over the nation young people start working in new jobs. Each of them _wishes_ that someday he could enjoy the success that goes with reaching the top. But the majority of these young people simply don_t have the belief that it takes to reach the top rungs. And they don_t reach the top. Believing it_s impossible to climb high, they do not discover the steps that lead to great heights. Their behavior remains that of the _average_ person. But a small number of these young people really believe they will succeed. They approach their work with the _I_m-going-to the-top_ attitude. And with substantial belief they reach the top. Believing they will succeed_and that it_s not impossible_these folks study and observe the behavior of senior executives. They learn how successful people approach problems and make decisions. They observe the attitudes of successful people. The how-to-do-it always comes to the person who believes he can do it. A young woman I_m acquainted with decided two years ago that she was going to establish a sales agency to sell mobile homes. She was advised by many that she shouldn_t_and couldn_t_do it. She had less than $3,000 in savings and was advised that the minimum capital investment required was many times that. _Look how competitive it is,_ she was advised. _And besides, what practical experience have you had in selling mobile homes, let alone managing a business?_ her advisors asked. But this young lady had belief in herself and her ability to succeed. She quickly admitted that she lacked capital, that the business was very competitive, and that she lacked experience. _But,_ she said, _all the evidence I can gather shows that the mobile home industry is going to expand. On top of that, I_ve studied my competition. I know I can do a better job of merchandising trailers than anybody else in this town. I expect to make some mistakes, but I_m going to be on top in a hurry._ And she was. She had little trouble getting capital. Her absolutely unquestioned belief that she could succeed with this business won her the confidence of two investors. And armed with complete belief, she did the _impossible__she got a trailer manufacturer to advance her a limited inventory with no money down. Last year she sold over $1,000,000 worth of trailers. _Next year,_ she says, _I expect to gross over $2,000,000._ Belief, strong belief, triggers the mind to figure ways and means and how-to. And believing you can succeed makes others place confidence in you. Most people do not put much stock in belief. But some, the residents of Successfulville, U.S.A., do! Just a few weeks ago a friend who is an official with a state highway department in a mid-western state related a _mountain-moving_ experience to me. _Last month,_ my friend began, _our department sent notices to a number of engineering companies that we were authorized to retain some firm to design eight bridges as part of our highway-building program. The bridges were to be built at a cost of $5,000,000. The engineering firm selected would get a 4 percent commission, or $200,000, for its design work. _I talked with twenty-one engineering firms about this. The four largest decided right away to submit proposals. The other seventeen companies were small, having only three to seven engineers each. The size of the project scared off sixteen of these seventeen. They went over the project, shook their heads, and said, in effect, _It_s too big for us. I wish I thought we could handle it, but it_s no use even trying._ _But one of these small firms, a company with only three engineers, studied the plans and said, _We can do it. We_ll submit a proposal._ They did, and they got the job._ Those who believe they can move mountains, do. Those who believe they can_t, cannot. Belief triggers the power to do. Actually, in these modern times belief is doing much bigger things than moving mountains. The most essential element_in fact, the essential element_in our space explorations today is belief that space can be mastered. Without firm, unwavering belief that man can travel in space, our scientists would not have the courage, interest, and enthusiasm to proceed. Belief that cancer can be cured will ultimately produce cures for cancer. Currently, there is some talk of building a tunnel under the English Channel to connect England with the Continent. Whether this tunnel is ever built depends on whether responsible people believe it can be built. Belief in great results is the driving force, the power behind all great books, plays, scientific discoveries. Belief in success is behind every successful business, church, and political organization. Belief in success is the one basic, absolutely essential ingredient of successful people. Believe, really believe, you can succeed, and you will. Over the years I_ve talked with many people who have failed in business ventures and in various careers. I_ve heard a lot of reasons and excuses for failure. Something especially significant unfolds as conversations with failures develop. In a casual sort of way the failure drops a remark like _To tell the truth, I didn_t think it would work_ or _I had my misgivings before I even started out_ or _Actually, I wasn_t too surprised that it didn_t work out._ The _Okay-I_ll-give-it-a-try-but-I-don_t-think-it-will-work_ attitude produces failures. Disbelief is negative power. When the mind disbelieves or doubts, the mind attracts _reasons_ to support the disbelief. Doubt, disbelief, the subconscious will to fail, the not really wanting to succeed, is responsible for most failures. Think doubt and fail. Think victory and succeed. A young fiction writer talked with me recently about her writing ambitions. The name of one of the top writers in her field came up. _Oh,_ she said, _Mr. X is a wonderful writer, but of course, I can_t be nearly as successful as he is._ Her attitude disappointed me very much because I know the writer mentioned. He is not superintelligent nor superperceptive, nor super-anything else except superconfident. He believes he is among the best, and so he acts and performs the best. It is well to respect the leader. Learn from him. Observe him. Study him. But don_t worship him. Believe you can surpass. Believe you can go beyond. Those who harbor the second-best attitude are invariably second-best doers. Look at it this way. Belief is the thermostat that regulates what we accomplish in life. Study the fellow who is shuffling down there in mediocrity. He believes he is worth little, so he receives little. He believes he can_t do big things, and he doesn_t. He believes he is unimportant, so everything he does has an unimportant mark. As times goes by, lack of belief in himself shows through in the way the fellow talks, walks, acts. Unless he readjusts his thermostat forward, he shrinks, grows smaller and smaller, in his own estimation. And, since others see in us what we see in ourselves, he grows smaller in the estimation of the people around him. Now look across the way at the person who is advancing forward. He believes he is worth much, and he receives much. He believes he can handle big, difficult assignments_and he does. Everything he does, the way he handles himself with people, his character, his thoughts, his viewpoints, all say, _Here is a professional. He is an important person._ A person is a product of his own thoughts. Believe Big. Adjust your thermostat forward. Launch your success offensive with honest, sincere belief that you can succeed. Believe big and grow big. Several years ago after addressing a group of businessmen in Detroit, I talked with one of the gentlemen who approached me, introduced himself, and said, _I really enjoyed your talk. Can you spare a few minutes? I_d like very much to discuss a personal experience with you._ In a few minutes we were comfortably seated in a coffee shop, waiting for some refreshments. _I have a personal experience,_ he began, _that ties in perfectly with what you said this evening about making your mind work for you instead of letting it work against you. I_ve never explained to anyone how I lifted myself out of the world of mediocrity, but I_d like to tell you about it._ _And I_d like to hear it,_ I said. _Well, just five years ago I was plodding along, just another guy working in the tool-and-die trade. I made a decent living by average standards. But it was far from ideal. Our home was much too small, and there was no money for those many things we wanted. My wife, bless her, didn_t complain much, but it was written all over her that she was more resigned to her fate than she was happy. Inside I grew more and more dissatisfied. When I let myself see how I was failing my good wife and two children, I really hurt inside. _But today things are really different,_ my friend continued. _Today we have a beautiful new home on a two-acre lot and a year-round cabin a couple hundred miles north of here. There_s no more worry about whether we can send the kids to a good college, and my wife no longer has to feel guilty every time she spends money for some new clothes. Next summer the whole family is flying to Europe to spend a month_s holiday. We_re really living._ _How did this all happen?_ I asked. _It all happened,_ he continued, _when, to use the phrase you used tonight, _I harnessed the power of belief._ Five years ago I learned about a job with a tool-and-die company here in Detroit. We were living in Cleveland at the time. I decided to look into it, hoping I could make a little more money. I got here early on Sunday evening, but the interview was not until Monday. _After dinner I sat down in my hotel room, and for some reason, I got really disgusted with myself. _Why,_ I asked myself, _am I just a middle-class failure? Why am I trying to get a job that represents such a small step forward?_ _I don_t know to this day what prompted me to do it, but I took a sheet of hotel stationery and wrote down the names of five people I_ve known well for several years who had far surpassed me in earning power and job responsibility. Two were former neighbors who had moved away to fine subdivisions. Two others were fellows I had worked for, and the third was a brother-in-law. _Next_again I don_t know what made me do this_I asked myself, what do my five friends have that I don_t have, besides better jobs? I compared myself with them on intelligence, but I honestly couldn_t see that they excelled in the brains department. Nor could I truthfully say they had me beat on education, integrity, or personal habits. _Finally, I got down to another success quality one hears a lot

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